About Mental

Risk It All. Live It Fully.

At Mental, we believe in chasing the things that set your soul on fire—the things that make people call you crazy. Whether it’s climbing impossible lines, sending it down a mountain, or pushing your art to the edge, passion is what fuels us.

Being mental isn’t about recklessness; it’s about obsession. It’s about taking risks, testing limits, and embracing the moments that make life feel electric.

We design clothing for those who live for the rush—the climbers, the riders, the creators, the ones who refuse to play it safe. This isn’t just apparel. It’s a mindset.

Whatever makes you mental—go all in.

Mental Athletes

Mental Athletes don’t just seek adventure—they chase the impossible. Fueled by the next challenge, they thrive in the most unforgiving environments, pushing their limits with every step, climb, and drop. No excuses. No boundaries. Just relentless passion and the pursuit of something greater. Meet the athletes who redefine what’s possible.

Bryce Bouchard

Bryce Bouchard is a powerhouse on the rock—a relentless, motivated climber from New York who’s chasing the hardest lines across the globe. With pure strength, determination, and a mindset built for pushing limits, he embodies everything Mental stands for. We’re proud to have him as part of the Mental family.

Follow his journey and send him some support: @brycebouchard37

Jack Rees

Jack Rees is a Mental Athlete. Based in Utah, he’s on a relentless mission to conquer the hardest boulders in his backyard and beyond. From the sandstone test pieces of Southern Utah to the world’s most iconic climbs, Jack embodies the Mental mindset—pushing limits, embracing the impossible, and redefining what’s possible.

Follow his journey and send him some support: @reeses_proof

📸 Photo: 72 Low, V11 – Southern Utah